課程總覽
課程編號 : GL2023MEC
課程費用 : 港幣$18,000.00
課程時間 : 1堂 (8小時)
上課時間 : 早上9:30 – 下午5:30 (1小時午膳時間)
上課地點 : Leader Way Learning Centre
課程詳情及目標 (主要目標包括不限於)
Introduction :
網店在疫情下大行其道，但開立網店後是否就能像人流旺的實体鋪般只要價錢或是貨品吸引就可吸納新客？本課程除教導學員認識網店相關設定外，更會深入探討如何透過不同技術引流，吸客，留客等。讓網店從偏遠且人流稀少的商場搬到旺角市中心一樣的店鋪。
Course Content :
1. Introduction to E-commerce
- Overview of E-commerce
- Types of E-commerce
- E-commerce Platforms
- E-commerce Business Models
2. E-commerce Website Development
- Essential Elements of E-commerce Website
- Designing an E-commerce Website
- E-commerce Website Development Platforms
- Payment Gateway Integration
3. Search Engine Optimization (SEO)
- Introduction to SEO
- On-Page SEO
- Off-Page SEO
- Keyword Research and Analysis
- Link Building Strategies
- Measuring SEO Performance
4. Online-to-Offline (O2O) Strategies
- Introduction to O2O
- O2O Business Models
- Integrating O2O Strategies into E-commerce
- O2O Marketing Strategies
- Measuring O2O Performance
5. Customer Relationship Management (CRM)
- Introduction to CRM
- Benefits of CRM in E-commerce
- CRM Strategy Development
- CRM Tools and Technologies
- Measuring CRM Performance
6. E-commerce Analytics
- Introduction to E-commerce Analytics
- Key Metrics to Track
- Google Analytics for E-commerce
- Measuring E-commerce Performance
7. E-commerce Trends and Best Practices
- Latest Trends in E-commerce
- Best Practices for E-commerce Success
- E-commerce Case Studies
- E-commerce Innovation and Future Prospects